Learn strategies to continue growing your firm and shape your firm’s success.

Creating a Niche Forensic Practice: Best Practices from Leading Experts
For the individual CPAs and their firms who want to participate in the fast growing niche of Forensic Accounting, find out what you need to know about establishing an effective presence in your local market place. This 17-session AICPA web seminar series will help you find your niche and establish an effective presence in the local marketplace. Seven building-block sessions will provide the background you need, and your choice of 10 niche sessions will prepare you in your choice of specialty areas. Each interactive session is facilitated by experts, many of whom have the CFF Credential. They'll share tips, tools and war stories – plus proven strategies and timely information that will help participants build their business plan and navigate the road ahead. Learn More>>

Baker's Law—Bad Customers Drive Out Good Customers

It is common for professional service firms to grade customers and focus attention on the A and B customers and even hold out incentives to the C customers to upgrade to A or B status. I would like to offer two distinct methods of applying this customer segmentation strategy in a more sophisticated and rigorous manner. Learn More>>

Making an Impression with Your Referral Sources: A New Approach

In this interview, Michael Epstien, CA, of Fuller Landau, Chartered Accountants and Business Advisors, talks about his firm's alternative to cocktail party referral events. Learn More>>

The Business Discipline of Practice Growth

This section contains a series of articles written by Gale Crosley, CPA, founder and principal of Crosley + Company. Learn More>>

The Practicing CPA “Bringing In More Revenue: The Role of Marketing Metrics”
Are your firms marketing efforts producing the results you want? The only way to find out is to measure the results of your firm's marketing initiatives. Learn More>>

Opportunity in Turmoil

Accountants have been embarrassed with the negative press surrounding our industry. Jay Leno and David Letterman have told more accountant jokes in the last year than attorney jokes. Learn More>>

Journal of Accountancy “Expand Your Horizons:  Niche Marketing Success Stories”

Niche marketing has become a successful strategy for many CPA firms because it identifies target markets and resources, distinguishes a CPA firm from the competition and generates higher profit margins.  Learn More>>

The Practicing CPA “Understand the Impact of Your Client Account Relationships”